Portfolio [/] PRT-08 / SMO Booking open

PRT-08SMO · 08/08

Seu Moço

A character that became the brand.

Identity
Seu Moço — brand identity

Spec sheet

Client
Seu Moço
Sector
Live events & shows
Scope
Illustrated symbol · Lettering · Colour palette · Posters · Crew credentials · Merchandise

01Challenge

A brand behind shows and live events needed a strong personality — easy to recognise on posters, crew credentials and merchandise.

02Approach

The character — hat and moustache — becomes the symbol itself, giving the brand a friendly, unmistakably Brazilian tone. Condensed lettering and an intense red make an impact on posters and event pieces, balanced by a palette of cream and grey.

Seu Moço — image 01
Seu Moço — image 02
Seu Moço — image 03
Seu Moço — image 04
Seu Moço — image 05
Seu Moço — image 06

Process

From the first sketch to the final construction — how the mark was found.

Seu Moço — process 01
PRO-01

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