Portfolio [/] PRT-01 / ADR Booking open

PRT-01ADR · 01/08

Adera

Premium activewear, born between Brazil and London.

IdentityArt direction
Adera — brand identity

Spec sheet

Client
Adera — Premium Activewear
Sector
Premium activewear
Location
London, UK
Scope
Logo & symbol · Construction grid · Typography · Labels · Campaign art direction · Motion

01Challenge

A Brazilian brand launching in London had to stand out in a crowded premium activewear market — sounding international without losing the energy of where it comes from.

02Approach

The symbol comes from a study of movement — waves, flow, balance, lift, calm — sketched until it became the letter A. The wordmark is built on a geometric grid of circles and closed by a full stop, its signature. A neutral palette and studio art direction keep the body and the product at the centre.

Adera — image 01
Adera — image 02
Adera — image 03
Adera — image 04
Adera — image 05
Adera — image 06

Motion

The brand in movement.

Process

From the first sketch to the final construction — how the mark was found.

Adera — process 01
PRO-01
Adera — process 02
PRO-02
Adera — process 03
PRO-03
Adera — process 04
PRO-04
Adera — process 05
PRO-05

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