Fexô Films

01Challenge

A production company needed a brand that works as well on a film set — badges, crew apparel — as on a phone screen, and that carries the precision of a camera’s eye.

02Approach

The symbol starts from an F drawn with concentric arcs, like the waves of a recording signal, with a focus point at its core. The sketches move from mobile references to a strict geometric structure. Deep orange over black gives the brand presence on set and on screen.