Biota

01Challenge

A bio-inputs company needed to look as reliable as the biggest names in agriculture, while making the biological, sustainable side of its products unmistakable.

02Approach

The monogram brings together the three letters of the concept — bio = B, toro = T, agro = A — drawn inside a circle like leaves growing from a single root. Deep green with orange and yellow recall soil and harvest, and hold up on packaging used in the field.