Portfolio [/] PRT-04 / JBS Booking open

PRT-04JBS · 04/08

Júnia Bassan

Authority, without the clichés of the legal world.

IdentityPersonal brand
Júnia Bassan — brand identity

Spec sheet

Client
Júnia Bassan — Advocacia e Consultoria Jurídica
Sector
Law & legal consulting
Scope
J·B monogram · Wordmark · Colour palette · Stationery · Graphic pattern · Social media

01Challenge

A lawyer wanted to leave behind the generic look of her field — scales and gavels — and build a personal brand that conveys authority and refinement to her consulting clients.

02Approach

The monogram joins J and B into a shape that recalls a classical column — a symbol of solidity and justice, without the cliché. Burgundy and gold bring institutional weight and elegance, and a repeating monogram pattern gives character to stationery and social posts.

Júnia Bassan — image 01
Júnia Bassan — image 02
Júnia Bassan — image 03
Júnia Bassan — image 04
Júnia Bassan — image 05
Júnia Bassan — image 06

Process

From the first sketch to the final construction — how the mark was found.

Júnia Bassan — process 01
PRO-01
Júnia Bassan — process 02
PRO-02

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