Royal Black

01Challenge

A streetwear label wanted to move up a level and be seen as luxury couture without losing its urban edge — with an identity that works on garments, campaigns and artist collaborations.

02Approach

The red-and-black symbol, built on a grid, works as a seal on garments and accessories. The identity splits into two lines — Essentials and Couture — each with its own typography, while the campaigns mix studio and street, with the Doberman as a recurring brand figure.