Project Brief — Davi Brígida

BRFBefore we start

Let’s build something that lasts.

A few questions about your brand, your audience and the project. It goes straight to me — I read every brief personally.

Length: 10 steps · ~8 min
Reply: Within 24h
Next: A personal reply
Progress: Saved on this device

Draft restored

01 / 10ABT

Let’s start with you.

So I know who I’m talking to.

Name RequiredPlease add your name Email RequiredPlease add a valid email Brand / company RequiredPlease add the brand name Your role Website or Instagram

Who is this brand for?

Personal brand Small business · up to 10 people Company · 10+ people

Pick one

02 / 10SCP

What do you need?

Pick all that apply.

Scope Pick at least one

Where will the brand live?

The places people will meet it.

03 / 10STG

Where is the brand today?

Stage

ANew brandStarting from zero. BRefreshKeep the essence, update the expression. CRebrandRethink it from the ground up.

Pick one

Why now? What changed — a launch, a new market, something that stopped working? Tell me a little about the timing

04 / 10BIZ

Tell me about the business.

What you do, who it’s for, and what makes you different. Two or three sentences are enough.

The businessA few words here, please

05 / 10AUD

Who is it for?

Describe the people you want to reach — habits, age, what they care about.

AudienceA few words here, please

How should they feel when they meet the brand? One feeling is enough.

06 / 10CMP

Who else is out there?

Two or three competitors or benchmarks — and how you want to stand apart from them.

Competitors

07 / 10PRS

Find the personality.

Drag each marker. There are no wrong answers — the middle means balanced.

Classic50Contemporary

Serious50Playful

Minimal50Expressive

Accessible50Exclusive

Warm50Technical

08 / 10REF

Show me what you like.

Brands you admire — in any industry. Links to sites, Instagram or Pinterest boards work best.

1 2 3

What must it not look like? Anti-references save us rounds of revision.

09 / 10LOG

Timeline and investment.

No surprises later — for either of us.

When do you need it?

ASAP 1–2 months 3+ months Flexible

Pick one

Investment

A rough range helps me shape the right scope. Every project gets its own proposal.

Pick one

Who makes the final decision? You, a partner, a board…

10 / 10END

Anything else?

Context, constraints, a deadline, a story — anything that helps.

Last words

How did you find me?

Please confirm to continue

BRFReview

Check your brief.

Everything look right? You can edit any section before sending.

Something went wrong. Your answers are saved — try again, or email contato@davibrigida.com.

BRFStatus: received

Brief received.

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