01Challenge
A lawyer needed a personal brand that conveys authority without coldness — and stands apart from the blues and blacks that dominate the legal sector.
PRT-07EBR · 07/08
A legal brand that trades navy for purple.
01Challenge
A lawyer needed a personal brand that conveys authority without coldness — and stands apart from the blues and blacks that dominate the legal sector.
02Approach
The monogram combines her initials with the structure of a column, reinforcing solidity and tradition. Purple as the main colour, paired with gold, brings personality and refinement, and a repeating monogram pattern builds recognition from stationery to the office façade.






From the first sketch to the final construction — how the mark was found.

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